Organic social
Seminar announcements
Branded social posts to announce seminars, spotlight speakers, and drive event registrations across social platforms
Overall, completed announcement assets from concept to final delivery within 2-5 days, collaborating with internal teams and stakeholders through reviews and revisions to ensure polished, on-time results.
Award/
recognition
Spotlighting awards, recognitions, and partnerships to elevate brand visibility and celebrate team successes
Company awards posts took 2-5 days including: initial concept and stakeholder reviews, revisions, and final delivery. Posts spotlighting executive leadership took about 5-10 days due to feature
Honoring holidays
Engaging, on-brand social posts for holidays and seasonal campaigns
Delivered the assets end-to-end within 3-5 days, including: initial concept review, stakeholder feedback, revisions, and final approval/delivery
Fourth of July Carousel — Social Campaign
Created a bright and playful five-frame Fourth of July carousel featuring patriotic elements—flags, fireworks, balloons, and motion-driven arrows—to guide viewers through the sequence and build anticipation. Designed to spark holiday excitement while staying on-brand, fun, and engaging from the first swipe to the last.
Role: Concept, Illustration, Layout
Format: 5-frame social carousel
Tools: Figma / Illustrator
Innovation Insights — Executive Thought Leadership Social Campaign
📌 Objective
Position BHG executives as trusted experts by sharing timely insights, trends, and strategic POVs across social channels — while driving deeper engagement and thought leadership within the brand's audience.
🤩 Creative Approach
Designed a content series balancing credibility, accessibility, and brand consistency. Creative direction focused on clean layouts, executive presence, and visual rhythm across formats.
✏️ Key Design Elements
Clear, professional headshots to emphasize executive credibility
Horizontal (16:9) & vertical (9:16) layouts to optimize for multiple platforms
Mix of static and motion assets to offer scroll-stopping variety
Subtle motion elements to reinforce themes of innovation and progress
Brand-aligned color palette, typography, and graphic elements
Tone: Smart, modern, confident, forward-thinking
BHG Financial x Make-A-Wish
Developed a social media campaign celebrating BHG Financial’s partnership with the Make-A-Wish Foundation, supporting life-changing experiences for children with critical illnesses. The creative centered on uplifting storytelling and heartfelt visuals to highlight the impact of each wish and reinforce BHG’s commitment to community support and meaningful philanthropy.
The campaign featured a mix of static posts, carousel designs, and story content across vertical and horizontal formats to maximize reach and engagement. Visual direction blended real photography of Wish children, curated stock imagery, and custom illustrations — creating a warm, hopeful, and authentic tone that honored the children’s journeys while aligning with both brands’ visual identities.
Role: Concept development, design, illustration
Assets: Static posts, carousel, IG Stories (vertical + horizontal)
Tools: Figma, Illustrator, Photoshop
Collaboration: Social team, copywriters, Make-A-Wish brand partners
Pool goals? Here’s how a loan can help you dive in
Highlighting why a personal loan makes pool ownership easy — from family fun to boosting home value.
Make a difference
Encouraging hurricane relief donations
Executed the project from start to finish in 5-8 days due to motion graphic request with numerous revisions from stakeholders
5 life events you can pay for with a personal loan
Six-frame carousel featuring curated stock photography and clean messaging to educate audiences on life events that personal loans can cover — designed to boost clarity, relatability, and engagement.
For clarification purposes: I was the designer behind these projects.