Paid social
Spring seasonal ads
Explored three creative directions for a spring-themed paid social campaign. From vibrant florals and scenic hiking imagery to a playful blue-and-green gradient, each concept brings its own visual language and energy to the personal loan and debt consolidation message.
Custom music was paired with each direction to further shape the mood and bring the concepts to life.
Concept & execution: Tina Webster
Concept to delivery: 1 - 2 weeks
Applications used: Adobe After Effects, Figma, Adobe Firefly
Format: 1:1, static, motion
Medical Professionals
Designed a series of 300×250 paid social ads (6:5) targeting medical professionals, promoting personal loans of up to $250K. Developed and iterated on four creative concepts in both light and dark variations to test messaging and overall impact.
Execution & Concept: Tina Webster
Concept to delivery: 1 week
Applications used: Figma
Format: 6:5, static
Maximizing Your Practice: Solutions for Busy Doctors
A short paid social animation showing solutions for doctors overwhelmed with patients but limited office space, highlighting ways to grow efficiently.
Execution: Tina Webster
Concept: Karanya Aksornkoae
Concept to delivery: 1-2 weeks
Applications used: Adobe After Effects, Figma, Adobe Illustrator
Format: 1:1, motion
Doctors like you
Created a video-based ad concept centered around a confident physician and business owner — highlighting the ambition and optimism that comes with growing a practice.
The creative promotes business loans up to $500K, flexible 12-year terms, and instant estimates while taking a more aspirational approach to financial messaging.
Concept & execution: Tina Webster
Concept to delivery: 1 week
Applications used: Adobe After Effects, Figma
Format: 1:1, video
The Money Series
Animated a series of paid social animations featuring a plane, boat, and bird crafted from dollar bills—visual metaphors for financial freedom.
These short videos promoted debt consolidation services, driving engagement by blending playful motion design with a clear message of empowerment and stability.
Animated plane and added shadow and sound effects to enhance the movement of the plane
Execution: Tina Webster
Concept: Karanya Aksornkoae
Concept to delivery: 1-2 weeks
Applications used: Adobe After Effects, Figma, Adobe Photoshop
Format: 1:1, motion
Money plane
Animated money bird by angling/rotating the flat image to mimic movement while subtle shadow adds to realism
Execution: Tina Webster
Concept: Karanya Aksornkoae
Concept to delivery: 1-2 weeks
Applications used: Adobe After Effects, Figma, Adobe Photoshop
Format: 1:1, motion
Money bird
Animated boat to flow along the water for realism
Execution: Tina Webster
Concept: Karanya Aksornkoae
Concept to delivery: 1-2 weeks
Applications used: Adobe After Effects, Figma, Adobe Photoshop
Format: 1:1, motion
Money boat
Payment estimator
Collaborated with VP, Brand to create a motion-based paid social concept featuring a moible phone flooded with back-to-back payment notifications, highlighting the stress of managing multiple debts.
Execution: Tina Webster
Concept: Karanya Aksornkoae
Concept to delivery: 1 week
Applications used: Adobe After Effects, Figma
Format: 1:1, motion
Emoji
Designed a social campaign using expressive emojis to represent the range of emotions that can come with managing debt—from stressed and overwhelmed to relieved and optimistic.
The creative approach added playful, relatable layer to personal loan messaging while keeping the ads clear, engaging and easy to digest. Metrics showed that these ads performed well and resonated with the audience. The success of these ads led to iterating additional versions for paid social.
Execution: Tina Webster
Concept: Karanya Aksornkoae
Concept to delivery: 2-3 weeks
Applications used: Adobe After Effects, Figma
Format: 1:1, video